Resurfacing a March 2021 Move: Delhivery Acquired Retail-Tech Startup Primaseller, Pushed Into Omnichannel Software
Logistics unicorn Delhivery acquired Primaseller back in March 2021, a retail-tech startup offering inventory management, POS, and omnichannel order management tools. The deal expanded Delhivery beyond core logistics into retail technology for merchants and sellers.
Logistics unicorn Delhivery acquired retail-tech startup Primaseller, which offers inventory management, POS, and omnichannel order management tools, expanding Delhivery beyond core logistics into retail and omnichannel technology for merchants and sellers.
Why this matters
The Primaseller buy marked Delhivery's move from pure logistics into retail software, foreshadowing its omnichannel commerce ambitions ahead of its 2022 IPO, which saw a slow 4% overall subscription start.
Retail-company signals are accelerating, up +851700% QoQ.