Restaurants revolt as Swiggy auto-enrolls them on Toing, slashes menu prices to ₹9-49 without consent
Operators across nine cities say Swiggy's value app Toing onboarded them without approval, cut dish prices to ₹9-49, and offers no self-serve controls or opt-out. NRAI members flag margin squeeze on orders where ₹688 bills net just ₹187 post-discount, even as Toing scales against Zomato and Rapido.
Restaurants accuse Swiggy of auto-onboarding them onto budget app Toing without consent, slashing menu prices to ₹9-49 without approval, and offering no self-serve price controls or opt-out, squeezing margins as Toing expands across Indian cities.