Reliance takes Netmeds offline with first physical pharmacy store in Chennai
Reliance Retail has extended its online-only pharmacy brand Netmeds into brick-and-mortar operations, opening a physical store in Chennai. The move signals an omni-channel push into the offline pharma segment, pitting the group against established chains like Apollo and MedPlus.
Reliance Retail entered offline pharmacy retail by launching a Netmeds physical store in Chennai, extending the previously online-only pharmacy brand into brick-and-mortar operations and marking its expansion into the offline pharma segment.
Why this matters
Netmeds, Reliance Retail's online-only pharmacy brand, is expanding into physical retail for the first time with a Chennai store, signaling an omni-channel strategy against incumbents like Apollo and MedPlus.
Store openings held steady with 964 signals over the past 90 days.