Reliance Takes Netmeds Offline With First Physical Pharmacy Store in Chennai
Reliance Retail has opened a brick-and-mortar Netmeds pharmacy in Chennai, extending its acquired e-pharmacy brand into offline retail. The move signals an omni-channel push to contend with established players in India's fragmented offline pharmacy market.
Reliance Retail launched a Netmeds physical pharmacy store in Chennai, expanding its acquired e-pharmacy brand into offline brick-and-mortar operations to compete in India's offline pharmacy segment.
Why this matters
Netmeds, acquired by Reliance Retail, moves beyond its e-pharmacy roots with a first physical store in Chennai, marking an omni-channel push into India's fragmented offline pharmacy market against entrenched players.
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