Reliance set to bring Shein back to India ahead of the fast-fashion brand’s IPO
Reliance is reportedly preparing to launch Chinese fast-fashion brand Shein in India, expanding its fashion portfolio and restoring Shein’s presence in the market after its ban.
Reliance is set to launch Chinese fast-fashion brand Shein in India. The move would expand Reliance's fashion retail portfolio and bring Shein back to the Indian market ahead of its planned IPO.
Why this matters
The reported Shein launch extends Reliance’s consumer-platform push as Jio Platforms files a DRHP for a ~$4 Bn IPO, while Reliance’s profit growth is pressured by global oil upheaval.
Retail-brand is accelerating, up +338000% QoQ.