Reliance Retail's JioMart kirana-led e-commerce expansion resurfaces from July 2020
Resurfacing a July 2020 move, Reliance Retail outlined JioMart's plan to connect consumers, kiranas, manufacturers and merchants through a combined physical-and-digital network, with WhatsApp positioned as a key ordering and merchant-onboarding channel.
Reliance Retail outlined pan-India expansion of JioMart, linking consumers, kiranas, manufacturers and merchants through physical and digital infrastructure. Facebook’s investment and WhatsApp ordering are central to reducing acquisition costs and onboarding millions of small businesses with tools including PoS systems.
Why this matters
JioMart's kirana-led plan fits Reliance Retail's recent move to take Netmeds offline, including its first pharmacy store in Chennai, extending the group's links between digital services and physical retail.
Omni-channel is steady at 1,386 signals in 90 days; QoQ change figures were not provided.