Reliance Retail's JioMart grocery ordering on WhatsApp resurfaces, dating back to August 2022 launch
Reliance Retail had enabled end-to-end JioMart grocery shopping on WhatsApp, letting customers browse products, pay and place delivery orders within the messaging app. The August 2022 launch extended JioMart's digital-commerce reach as Reliance scaled its grocery and merchant network.
Reliance Retail launched end-to-end JioMart grocery ordering through WhatsApp, covering browsing, payment and delivery. It also outlined FMCG entry and major expansion plans for its merchant network, grocery, fashion, electronics and Netmeds wholesale businesses.
Why this matters
The resurfaced WhatsApp launch follows signals on Reliance Retail taking Netmeds offline with its first Chennai pharmacy store, highlighting the retailer's expansion across digital and physical channels.
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