Reliance Retail launches WhatsApp-JioMart, plots FMCG assault on HUL, Dabur and Nestle
Announced by Isha Ambani at RIL's AGM, the WhatsApp-JioMart service enables in-chat grocery ordering. Reliance is scaling new commerce to 20 lakh merchant partners (targeting one crore) and expanding pharmacy, fashion and electronics, while signalling a new FMCG play against incumbents.
Reliance Retail launched WhatsApp-JioMart shopping enabling in-chat grocery orders, announced by Isha Ambani at RIL's AGM. It also plans an FMCG foray challenging HUL, Dabur and Nestle, while expanding new commerce, pharmacy, fashion and electronics networks.