Reliance Retail acquires AI fashion discovery startup Furrl
Reliance Retail has acquired Bengaluru-based Furrl in an undisclosed all-cash deal, bringing its AI-led fashion discovery and styling capabilities into Reliance’s digital commerce operations. Founder Esha Tiwary will lead AI initiatives at Reliance.
Reliance Retail acquired Bengaluru-based AI fashion discovery startup Furrl in an undisclosed all-cash deal. Furrl’s team will join Reliance, with founder Esha Tiwary leading AI initiatives and its styling engine being integrated into Reliance’s digital commerce offerings.
Why this matters
The Furrl deal extends Reliance Retail's recent channel expansion, following its launch of Netmeds' first pharmacy store in Chennai to take the digital pharmacy brand offline.
Retail-company signals are accelerating, up 163933% QoQ.
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