Reliance Digital rolls out 'Baaptaa' Father's Day campaign to lift store footfall
Reliance Digital has launched 'Baaptaa', a music-led Father's Day marketing campaign celebrating diverse expressions of fatherhood. The push leans on culturally resonant storytelling to drive consumer engagement and channel footfall into its electronics stores during a key gifting window.
Reliance Digital launched 'Baaptaa', a Father's Day music-led marketing campaign celebrating diverse expressions of fatherhood, aimed at driving consumer engagement and electronics retail footfall through culturally resonant storytelling.