Reliance Brands taps Aniket Kumar Singh to lead ecommerce across portfolio
Reliance Brands has named Aniket Kumar Singh Head of E-commerce, charging him with steering digital strategy across its multi-brand stable spanning Pepe Jeans, Jack & Jones, Vero Moda, Only and Hidesign. He joins from Welspun's Spaces D2C arm, where he cut discounting 40% YoY and slashed lead times by half.
Reliance Brands has appointed Aniket Kumar Singh as Head of E-commerce to lead digital strategy across its brand portfolio. He joins from Welspun Living's Spaces D2C business, with prior stints at Pepe Jeans, Hidesign, and Bestseller.
Why this matters
Reliance Brands centralizes ecommerce leadership across its multi-brand fashion and lifestyle portfolio, signaling a sharper digital push as the group scales D2C across owned and licensed labels.
Leadership moves holding steady at 193 signals over the past 90 days.