Reebok India doubles sales in 3 years, plans 40-50 new stores annually under ABLBL
Aditya Birla Lifestyle Brands says Reebok India crossed 210 stores with sales doubling over three years and 30% growth in Q4. The licensee plans to add 40-50 stores per year, pushing into smaller towns and new malls while leaning on product innovation like Multi-Court Shoes to sustain double-digit like-for-like growth.
Aditya Birla Lifestyle Brands says Reebok India sales doubled in three years to over 210 stores, with 30% Q4 growth. ABLBL plans 40-50 new stores annually, targeting smaller towns and new malls, backed by product innovation like Multi-Court Shoes.
Why this matters
Reinforces Reebok's turnaround under ABLBL licensee model, with the 210-store base and doubled sales marking a clear inflection from prior years of stagnation in India.
Retail-brand activity holding steady at 1,436 signals over the last 90 days.