Razorpay adds Apple Pay to help Indian brands convert overseas shoppers
Razorpay has integrated Apple Pay for cross-border payments, giving Indian merchants a faster checkout option for international customers. The fintech says early pilots delivered a 58% conversion lift, 45% faster checkout and a 12% rise in average order value among Apple Pay users.
Razorpay has integrated Apple Pay for cross-border payments, enabling Indian brands to offer faster checkout to international shoppers. The Bengaluru fintech says pilots lifted conversion 58%, while supporting exporters’ efforts to reduce cart abandonment and expand global sales.
Why this matters
Razorpay’s Apple Pay rollout follows its plan to shift its base to India by year-end and target an IPO within two years, adding cross-border checkout capabilities as it prepares for its next growth phase.
Omni-channel is steady, with 1,523 signals recorded in the past 90 days.