Rare Beauty lands in India via Nykaa, debuts across 30 stores plus digital
Selena Gomez's Rare Beauty makes its official India entry through an exclusive Nykaa partnership, going live on web, app, and 30 physical stores. Launch slate leads with the Soft Pinch Liquid Blush, with 1% of sales pledged to the Rare Impact Fund.
Nykaa has launched Selena Gomez's Rare Beauty in India across its website, app, and 30 physical stores, debuting three hero products including the Soft Pinch Liquid Blush, marking the US brand's official India entry.