Rapido’s Ownly targets Bengaluru food-delivery share as restaurants push back on Swiggy, Zomato
Rapido is scaling its zero-commission Ownly food-delivery service through its main app, claiming nearly 10% of Bengaluru’s online food-delivery market. The move taps restaurant concerns over 25–35% platform commissions, with expansion to more cities planned from next quarter.
Rapido is leveraging Bengaluru restaurant resistance to Swiggy-Zomato commissions to scale zero-commission food-delivery app Ownly. The service, now integrated into Rapido's main app, claims nearly 10% city share and plans a wider rollout, while Flipkart also prepares to enter the segment.
Why this matters
Ownly’s Bengaluru scale-up follows Rapido’s six-city rollout plan targeting 50,000 restaurants and its shift from a no-discount stance to 25% off ahead of a Pune launch.
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