RAM cost spike crushes India mobile, laptop sales; refurbished market gains as ASPs jump 20%+
Indian smartphone sales fell 12-15% YoY and laptops 16-18% in June as RAM costs quadrupled since Dec 2025, now 45% of smartphone BOM. Sub-Rs10k shipments crashed 42%; Rs30k+ rose 10%. Refurbished demand lifts GNG Electronics while Dixon, Redington face festive-season pressure.
Indian smartphone sales fell 12-15% and laptops 16-18% YoY in June as RAM costs quadrupled, lifting ASPs 20%+. Entry-level shipments crashed 42%; refurbished demand rises, benefiting GNG Electronics while pressuring Dixon and Redington ahead of festive season.
Why this matters
RAM cost shock reshapes India device retail ahead of festive season, splitting demand between premium buyers and refurbished alternatives while squeezing budget segment volumes.
Retail-brand theme steady with 1,873 signals in 90 days; RAM-driven ASP shift marks structural pricing event.