Rakhi Bazaar sees 65% rise in demand for tech, wellness and personalised Rakhi gifts
Rakhi Bazaar’s survey of more than 1,000 online users points to a shift in Raksha Bandhan gifting, with younger shoppers using online research and AI recommendations to choose tech gifts, wellness hampers and personalised Rakhi bundles.
Rakhi Bazaar says its survey of over 1,000 users found demand for tech gifts, wellness hampers and personalized Rakhi hampers rose 65% from the previous festive season, as younger Indian shoppers increasingly use online research and AI recommendations.
Why this matters
No related recent Rakhi Bazaar signals are provided. The survey indicates its Raksha Bandhan audience is using digital research and AI recommendations to select higher-consideration gifts.
Retail-brand signals are accelerating, up +96,475% QoQ.