Rajiv Bajaj flags exports, EV scale and product focus as disruption playbook
Bajaj Auto’s managing director said exports account for half of revenue and production across more than 108 markets, while EVs contribute 30% of domestic sales. He positioned product focus, brand-building and employee empowerment as key to navigating disruption.
Rajiv Bajaj said Bajaj Auto exports half its production to more than 108 countries and leads India’s EV market by volume, with EVs contributing 30% of domestic sales. He highlighted product focus, brand-building and empowerment as disruption-management lessons.
Why this matters
The leadership strategy follows Bajaj Auto’s export-growth momentum with TVS Motor and its FY28 target to launch an electric Pulsar, linking overseas reach with EV expansion.
Leadership is steady, with 977 signals recorded in the past 90 days.