Quick-commerce summer surge: beverages Rs 460 cr/mo (+114%), fragrances +248% on Blinkit, Instamart, Zepto
1DigitalStack's June 2026 report flags a heat-driven q-comm boom across Blinkit, Swiggy Instamart and Zepto. Beverages hit Rs 460 cr/month (+114% YoY), dairy Rs 665 cr (+178%), skincare Rs 380 cr (+96%), haircare +204%, fragrances +248%. Bisleri leads water at 8.4% share; Cetaphil tops skincare at 5.3%.
1DigitalStack's June 2026 report shows quick-commerce summer boom on Blinkit, Instamart, Zepto: beverages Rs 460 cr/month (+114%), skincare Rs 380 cr (+96%), haircare +204%, fragrances +248%. Bisleri, Red Bull, Cetaphil lead category shares.