Quick-commerce players race to deliver fashion in under 30 minutes across India

India's quick-commerce operators are extending their rapid-delivery playbook from groceries into apparel, betting that sub-30-minute fashion drops can reshape how clothes are discovered and bought online.

— Filed Thu, 14 May, 2026, 06:51 IST · Source CNBC-TV18 · Retail · Updated

India's quick-commerce players are extending their rapid-delivery model from groceries into apparel, racing to deliver clothes in under 30 minutes and redefine how fashion is bought online.

Why this matters

Indian q-commerce leaders are stretching their playbook into new verticals, testing whether ultra-fast logistics built for groceries can work for discretionary categories like apparel.

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