Quick commerce platforms cap summer rider incentives at 5-6%, half the usual hike, triggering Bengaluru strike

Swiggy Instamart, Zepto, Bigbasket, Amazon and Flipkart raised summer delivery incentives just 5-6% versus the usual 10-15%, citing cost discipline as Instamart's Q4 GOV slipped 0.7% QoQ to Rs 7,881 cr. Riders earning Rs 20-30 per order struck on May 16 as fuel costs eat into Rs 800/day weekday earnings.

— Filed Tue, 19 May, 2026, 12:31 IST · Source ET Hospitality · Updated

Quick commerce and ecommerce platforms have raised summer rider incentives only 5-6% versus the usual 10-15%, citing cost discipline and softer demand. Gig workers struck on May 16 demanding higher payouts as fuel costs erode earnings.