Quick commerce becomes the new shelf: Blinkit, Zepto, Instamart now primary launchpad for Indian D2C brands

Blue Tokai, Yoga Bar, NOTO, Open Secret and other startup labels are scaling through 10-minute apps as sponsored listings and impulse discovery replace supermarket shelf space as the dominant growth lever.

Blinkit, Zepto and Instamart are now the primary launchpad for Indian D2C brands, displacing supermarket shelves as the top growth lever.

Mint · Industry · 5/26/2026, 5:13:17 AM · Ask about this →

Blinkit + Blue Tokai + Rage Coffee + Slurrp Farm + Swiggy Instamart + The Whole Truth Foods + Zepto +