Qcomm hits Rs 11,000 cr GMV as Swiggy, Zepto chase profits while Zomato hunts customers
India's quick commerce GMV doubled YoY to Rs 11,000 crore in Jan 2026 as eight players battle for share. Zepto slashed CAC per order from Rs 21.72 to Rs 4.31. Instamart now spans 100 cities, Blinkit 40. Non-grocery surges: fashion 3.4x, mobile 2.4x, epharma 115%, home 90%.
India's quick commerce GMV hit Rs 11,000 crore with 100% YoY growth. Zomato chases customer acquisition while Swiggy Instamart and Zepto focus on AOV, retention and profitability. Eight players including Amazon, Flipkart, JioMart and BigBasket intensify competition; tier-2 expansion underway.