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Pronto's in-home video data harvest becomes early test of India's DPDP Act

Instant home-services startup Pronto is under Meity scrutiny for using customer interaction data — including in-home video recordings — to train AI models. The probe is shaping up as one of the first real tests of DPDP Act enforcement, with rivals Urban Company and Snabbit publicly distancing themselves from the practice.

Pronto is under MeitY scrutiny for using in-home video data to train AI models, in one of the first real tests of India's DPDP Act.

Business Standard · Companies · 5/26/2026, 5:44:05 PM · Ask about this →

Pronto MeitY Snabbit Urban Company