Pronto pilots wearable cameras on home-service workers, triggering DPDP backlash

Bengaluru-based Pronto is testing an opt-in program where domestic helpers wear cameras to record in-home tasks for training physical AI models. Rivals Urban Company and Snabbit publicly distanced themselves as legal experts flagged consent and data-security gaps under India's DPDP Act.

Pronto's opt-in pilot putting cameras on home-service workers to train physical AI models is drawing DPDP Act scrutiny and rival pushback in India.

ET Retail · 5/25/2026, 5:26:29 AM · Ask about this →

Pronto + Contrails AI + Glade Brook Capital + Snabbit + Urban Company +