Pronto Faces Privacy Backlash Over In-Home Video Recording for AI Training
Bengaluru-based on-demand services startup Pronto, valued at $200 Mn after a $20 Mn extension round from Glade Brook Capital and Lachy Groom, drew scrutiny after reports revealed worker-worn cameras recorded inside customer homes to train physical AI models, with investor memos eyeing data commercialisation.
Bengaluru-based on-demand household services startup Pronto faces privacy backlash after reports revealed it recorded video inside customers' homes via worker-worn cameras to train physical AI and robotics models, with investor memos confirming plans to commercialise household data.
Why this matters
Backlash escalates after Pronto piloted wearable cameras on home-service workers, triggered DPDP concerns, and CEO Anjali Sardana publicly defended the programme against a rival founder's broadside.
Retail-company signals steady at 1,075 over the past 90 days.