Priya Nair takes HUL helm with mandate to reverse 20% share slide and revive volumes
New CEO Priya Nair, the first woman to lead HUL, inherits stagnating 2% volume growth, rural demand weakness, D2C disruption and a 20% three-year share decline. Her turnaround playbook will test whether legacy brands like Lux, Lifebuoy and Clinic Plus can defend share against insurgent challengers.
Priya Nair, HUL's new CEO since August, faces the task of reviving the FMCG giant after stagnating volumes (2%), margin pressure, weak rural demand, D2C competition, and a 20% share price drop over three years.