Priya Atlee's premium fashion label Red Knot, resurfacing its September 2024 online launch

Red Knot debuted with menswear co-ords and shirts alongside womenswear including sarees, jumpsuits, salwar sets and dresses. Prices start at Rs 5,999, with the brand initially selling exclusively through its website and planning expansion into designer retailers.

— Filed Thu, 23 Jul, 2026, 18:41 IST · Source FashionNetwork India (via Wayback) · Updated

Priya Atlee launched premium designer fashion brand Red Knot, offering menswear co-ords and shirts plus womenswear including sarees, jumpsuits, salwar and dresses. The collection starts at Rs 5,999 and is sold exclusively on the brand website, with designer-retailer expansion planned.

Why this matters

No related recent Red Knot signals were supplied; this item revisits the brand's September 2024 web-only launch and stated plan to expand into designer retailers.

Retail-brand signals are accelerating, up 347100% QoQ.