Prime Video's 'Made In India' revisits Xerxes Desai's Titan playbook from 1986 JV to Tanishq
A new Prime Video series chronicles how Xerxes Desai built Titan from a 1986 Tata-TIDCO joint venture in Hosur into India's dominant watches, jewellery and eyewear group, including the Tanishq launch and the ultra-slim Titan Edge. The retrospective lands as Titan remains Tata's retail crown jewel.
Prime Video series 'Made In India - A Titan Story' chronicles Xerxes Desai's role in building Titan from a 1986 Tata-TIDCO JV into a watches, jewellery and eyewear powerhouse, including launching Tanishq and Titan Edge.