Premiumisation goes structural: 15 cities, 10 states cross USD 4,000 PCI threshold

BCG advisor frames India's premium consumption as anchored in 133M urban consumers across top-15 cities (PCI USD 4,600-8,200) and top-10 states. PCI compounds at 9% CAGR toward USD 7,600-13,400 by 2030. Mokobara, Minimalist, Asian Paints Nilaya cited as homegrown premium exemplars; Sabyasachi, Lululemon, Dyson benchmark the global playbook.

— Filed Wed, 10 Jun, 2026, 15:51 IST · Source ET BrandEquity · Updated

BCG advisor argues India's premiumisation is structural, anchored in 15 cities and 10 states crossing USD 4,000+ PCI. Outlines seven-pillar 'Viksit Bharat' playbook citing Mokobara, Minimalist, Asian Paints Nilaya as Indian premium-brand exemplars.

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