Pratilipi Bets On Physical Books As Westland Eyes ₹40 Cr/Month By FY27

Pratilipi's Westland acquisition from Amazon is now its second-largest revenue line at ₹13-13.5 Cr/month, with FY27 target of ₹40 Cr/month. Group revenue jumped to ₹188 Cr in FY26 from ₹82 Cr; FY27 target ₹350-400 Cr. Startup sidesteps microdrama platform race, monetising 35,000-story IP via licensing including TikTok deal.

— Filed Fri, 19 Jun, 2026, 08:48 IST · Source Inc42 · Buzz · Updated

Pratilipi's Westland Books acquisition from Amazon has become its second-largest revenue stream, projected to hit ₹40 Cr/month by March 2027. Startup avoids microdrama platform race, opting for IP licensing via Double Tap Films, including TikTok international deal.

Also reported by