PlayBlue raises $2.7 Mn seed to build omnichannel multi-brand sports retail chain

Omnichannel sports retail startup PlayBlue has raised $2.7 Mn in a seed round co-led by Centre Court Capital and MIXI Global, with WEH Ventures participating. Funds will launch a Bengaluru flagship plus a pan-India e-commerce platform, before expanding to Mumbai and Delhi NCR. The startup targets 150+ stores and Rs 5,000 crore annual revenue within five years.

— Filed Thu, 2 Jul, 2026, 20:28 IST · Source Entrackr · Newsletter · Updated

Omnichannel multi-brand sports retail startup PlayBlue raised $2.7M seed co-led by Centre Court Capital and MIXI Global to launch flagship stores and a pan-India e-commerce platform, starting with a Bengaluru flagship, then Mumbai and Delhi NCR.

Why this matters

PlayBlue's seed round adds to a wave of capital in India's sports retail, with Agilitas and Total Sports also raising fresh rounds. The startup pairs a Bengaluru flagship with pan-India e-commerce ahead of Mumbai and Delhi NCR expansion.

Omni-channel activity is steady with 647 signals in the last 90 days.

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