PHX Hydration Adds Pineapple SKU to Zero-Sugar Energy Lineup, Live on Amazon and DTC

One 11 Brands extends its PHX Hydration energy line with a Pineapple flavor, sold via drinkphx.com and Amazon. The zero-sugar formula carries 700mg electrolytes, 200mg natural caffeine, 10 calories and eight vitamins, slotting into the functional-beverage shelf where hydration and energy claims increasingly converge.

— Filed Fri, 15 May, 2026, 07:47 IST · Source Beverage Industry · Updated

One 11 Brands' PHX Hydration Energy Drink launches a new Pineapple flavor, a zero-sugar functional beverage with 700mg electrolytes, 200mg natural caffeine, and eight vitamins, sold via drinkphx.com and Amazon.

Why this matters

PHX Hydration continues line extension within One 11 Brands' portfolio, leaning into the converging hydration and energy categories with a tropical flavor addition aimed at functional-beverage shoppers.

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