Phoenix Mills rebrands Pune MarketCity as 'Avenue of Stars' in premium pivot
Phoenix Mills has overhauled Phoenix MarketCity Pune with a façade revamp, design upgrades and a premiumised brand mix. After landing Pune's first IKEA, the mall is queuing up Coach, Hugo, Swatch and Lego, alongside UNIQLO, Michael Kors, Victoria's Secret, Armani Exchange and Shantanu and Nikhil.
Phoenix Mills has rebranded Phoenix MarketCity Pune as Phoenix Avenue of Stars, with façade revamp, design upgrades and a premiumised brand mix. The mall recently added Pune's first IKEA and will welcome Coach, Hugo, Swatch and Lego.
Why this matters
Follows Phoenix Mills' 0.8M sq ft Asia Towers launch in Hebbal, signalling a parallel push to premiumise existing assets while expanding into Bengaluru's GCC corridor.
Retail-company activity steady with 1,563 signals in the last 90 days.