Pheloung sisters turn St. Barth's bachelorette into Phe Phe launch moment
Twin founders Brigette and Danielle Pheloung outfitted 16 guests in coordinating sweat sets aboard a Swan Beauty-branded jet, converting a personal trip into earned-media fuel for their November-debuted apparel label Phe Phe.
Twin sisters Brigette and Danielle Pheloung used Brigette's St. Barth's bachelorette trip as a marketing vehicle for their apparel brand Phe Phe, which debuted in November, outfitting 16 guests in coordinating sweat sets aboard a Swan Beauty-branded jet.