Peter England rolls out new retail identity at Patna flagship, targets 100 stores by FY27

Aditya Birla Lifestyle Brands' menswear label unveiled a refreshed store format at a 3,000 sq ft flagship in Kankarbagh, Patna. The new identity will be extended to 100 stores by end of FY27, across a network of 1,100+ EBOs and 3,500+ MBOs spanning 800+ towns.

— Filed Mon, 15 Jun, 2026, 15:59 IST · Source IMAGES Business of Fashion · Updated

Peter England, an Aditya Birla Lifestyle Brands menswear label, unveiled a refreshed retail identity at a 3,000 sq ft flagship in Kankarbagh, Patna. The brand plans to roll out the new format across 100 stores by end of FY27.

Also reported by