Pernod Ricard battles $300M tax demand, CCI probe, and Delhi retail shutout in top market
World No. 2 spirits maker faces a multi-front squeeze in India: a $300M+ federal tax demand, a CCI antitrust probe into exclusive retailer arrangements, an ED investigation linked to Delhi's scrapped 2021 liquor policy, and a three-year lockout from Delhi retail after its licence was rejected in April 2023.
Pernod Ricard, India's largest liquor market by volume, faces $300M+ federal tax demand, CCI antitrust probe over exclusive retailer deals, ED investigation tied to Delhi's 2021 liquor policy, and a three-year shutout from Delhi retail after licence rejection.