PepsiCo removes ‘energy’ from Sting packs ahead of FSSAI compliance deadline
PepsiCo India is relabelling Sting and reworking its advertising as FSSAI’s 90-day compliance window begins. The move could disrupt shelf availability as distributors reportedly hold back older inventory, while rivals seek more time to comply.
PepsiCo India has removed 'energy' from Sting packaging and is reworking advertising to meet FSSAI rules. Rivals including Red Bull and Reliance Consumer Products seek more time, while distributors reportedly avoid existing inventory, causing retail shortages.
Why this matters
The move extends PepsiCo’s recent Sting label change: a prior signal reported PepsiCo dropping “energy” from Sting packaging ahead of the FSSAI deadline.
Retail-brand signals are accelerating, up 96,575% QoQ.