PepsiCo bets on premium energy with Adrenaline Rush launch in India at Rs 60
PepsiCo introduces Adrenaline Rush in India with two variants priced at Rs 60, targeting Gen-Z consumers in the mass-premium energy segment. The launch complements Sting (Rs 20) and positions PepsiCo across price tiers in a category growing at 2-6% CAGR, intensifying competition with Coca-Cola in the $0.82 billion energy drinks market.
PepsiCo debuts Adrenaline Rush energy drink in India at Rs 60, targeting Gen-Z and complementing Sting in a $0.82B category vs Coca-Cola.
NDTV Profit · 6/2/2026, 3:31:05 PM · Ask about this →