Paytm Pocket Money joins teen fintech race with UPI Circle for under-18 users
Paytm has rolled out Pocket Money, leveraging NPCI's UPI Circle to let teenagers transact without bank accounts under parental supervision. The launch sharpens competition in India's teen fintech segment alongside FamApp, Junio, Walrus and Akudo, which bundle prepaid cards with parental controls.
Paytm launched Pocket Money, a UPI Circle-based feature letting teenagers make supervised UPI payments without bank accounts. The launch spotlights a growing teen fintech category in India including FamApp, Junio, Walrus, and Akudo offering prepaid cards with parental controls.
Why this matters
Product expansion comes as Paytm faces investor churn, with Elevation, Saif and others paring stakes via ₹964 Cr block deals. Pocket Money signals a push to widen the user funnel amid shareholder turnover.
Retail-brand activity steady with 535 signals in the last 90 days