PayPal launches Ads ID, a deterministic post-cookie targeting tool built on 430M-account Transaction Graph
PayPal debuts PayPal Ads ID, an advertising identifier leveraging verified commerce relationships across 430 million PayPal and Venmo accounts. Positioned as a deterministic alternative to cookies and device IDs, it lets merchants target customers using real transaction history rather than probabilistic signals.
PayPal launched PayPal Ads ID, an advertising identifier built on verified commerce relationships from its Transaction Graph spanning 430 million accounts, positioning it as a deterministic alternative to cookies and device IDs for merchants targeting customers.
Why this matters
PayPal continues building out its advertising business, leveraging its commerce data moat as the ad industry shifts away from cookies and probabilistic device-based targeting toward verified first-party signals.
Retail-company signals steady at 245 over the last 90 days.