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Parle thanks PM Modi after Melody gift to Meloni racks up 8.3M views in an hour

Parle Products issued a public thank-you note after PM Modi gifted Melody toffees to Italian PM Giorgia Meloni, with the viral clip crossing 8.3 million views within an hour. The diplomatic moment handed the homegrown confectionery brand a rare burst of global visibility and unpaid marketing reach.

Parle Products thanked PM Modi after he gifted Melody toffees to Italy's Meloni; the viral clip crossed 8.3 million views within an hour.

NDTV Profit · 5/20/2026, 3:48:25 PM · Ask about this →

Parle Products