Parle's Melody toffee sells out on Blinkit, Zepto, Instamart after Modi gifts it to Meloni
A diplomatic moment turned into a quick-commerce stress test: Parle's ₹1 Melody toffee went out of stock across Blinkit, Zepto and Instamart within minutes after PM Modi gifted it to Italian PM Giorgia Meloni, with the organic 'Melodi' meme amplifying demand into a nationwide stockout event.
A diplomatic moment turned into a quick-commerce stress test: Parle's ₹1 Melody toffee went out of stock across Blinkit, Zepto and Instamart within minutes afte
Business Today · Latest · 5/20/2026, 11:34:24 AM · Ask about this →