Parle's Melody toffee sees 50x q-commerce search spike after Modi-Meloni diplomatic moment
A viral diplomatic gesture triggered a 190x search surge and stocked out 40-45% of Blinkit and Zepto dark stores across Mumbai, Bengaluru and Delhi. Parle is rushing replenishment as the decades-old toffee rides 130M YouTube views and a 166% export growth tailwind.
A viral diplomatic gesture triggered a 190x search surge and stocked out 40-45% of Blinkit and Zepto dark stores across Mumbai, Bengaluru and Delhi. Parle is ru
Times of India · Business · 5/21/2026, 12:30:12 AM · Ask about this →