Parle's Melody, Pulse lead Indian toffee export surge of 166% over decade
India's toffee and caramel exports climbed 166% over ten years to ₹132 crore in FY2025-26, up from ₹49.68 crore in FY2013-14. Parle-owned brands Melody, Kismi, Pulse and Mango Bite are driving global appeal, spotlighted after PM Modi gifted Melody toffees to Italian PM Meloni.
India's toffee and caramel exports rose 166% over the last decade to ₹132 crore in FY2025-26, with Indian brands like Melody, Kismi, Pulse and Mango Bite gaining global appeal, highlighted after PM Modi gifted Melody toffees to Italian PM Meloni.