Parle's ₹1 Melody toffee gets diplomatic spotlight as Modi gifts it to Meloni
PM Modi handed Italian counterpart Giorgia Meloni Parle's iconic ₹1 Melody toffee in Rome, sparking viral nostalgia for the decades-old caramel-chocolate candy and its legendary 'Melody khao, khud jaan jao' campaign. The unexpected diplomatic cameo hands Parle a free brand revival moment.
Parle's Melody toffee gets a viral diplomatic moment as PM Modi gifts the ₹1 caramel-chocolate candy to Italian PM Meloni in Rome, reviving spotlight on the decades-old Indian confectionery brand and its iconic 'Melody khao, khud jaan jao' campaign.