Parle rides 'Melodi' meme as Modi gifts Melody toffee to Meloni, eyes global sales lift
Parle Products is leveraging an unexpected diplomatic moment after PM Modi gifted Melody toffees to Italian PM Meloni, fuelling the viral 'Melodi' meme. CMO Mayank Shah anticipates traction across domestic and international markets, framing the 1983-born brand as 'sweetening relationships' on a global stage.
Parle leverages viral 'Melodi' meme after Modi gifted Melody toffees to Meloni, with CMO Mayank Shah eyeing domestic and global sales lift.
The Hindu BusinessLine · 5/20/2026, 3:05:36 PM · Ask about this →