Parle Melody sells out on Blinkit, Zepto, Instamart after Modi-Meloni diplomatic moment
A viral gifting moment in Rome turned a sub-₹1 toffee into a quick-commerce stockout across Indian metros. Parle Melody vanished from Blinkit, Zepto and Swiggy Instamart within hours, exposing how thin q-commerce buffer stocks are for legacy candy SKUs and how fast cultural moments now translate into dark-store demand spikes.
Parle Melody sold out on Blinkit, Zepto and Instamart within hours after Modi gifted the ₹1 toffee to Italy's PM Meloni in Rome.
Business Today · Latest · 5/20/2026, 10:12:37 AM · Ask about this →