Parle Melody runs out on quick commerce after Modi-Meloni diplomatic gifting moment

Parle's ₹1 toffee Melody is stocking out across quick commerce apps after PM Modi gifted it to Italian PM Giorgia Meloni. The viral moment has triggered Parle to push distributors and ramp production, with social buzz turning a legacy candy into a sudden national talking point.

Parle's ₹1 Melody toffee is stocking out on quick commerce after PM Modi gifted it to Italian PM Meloni, triggering a production ramp.

Mint · Companies · 5/20/2026, 12:12:01 PM · Ask about this →

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