Parle Melody rides Modi-Meloni moment as India's toffee exports jump 166% since 2014
Commerce Minister Piyush Goyal flagged India's toffee exports surging 166% from Rs 49.68 crore in 2013-14 to Rs 132 crore in 2025-26, after PM Modi's viral gift of Parle Melody toffees to Italian PM Giorgia Meloni handed the brand a global marketing moment.
India's toffee exports surged 166% to Rs 132 crore in 2025-26 as Parle Melody rides the viral Modi-Meloni diplomatic gifting moment.
NDTV Profit · 5/21/2026, 4:33:34 AM · Ask about this →